Kelly Rowland and TW Steel take their partnership to another level in the black and white visual for the This Is My Time campaign. Kelly debuted the third piece from her series with the Dutch watchmaker earlier this summer.

“I just love the simple, elegant look of my new TW Steel,” said Kelly. “It’s such a comfortable fit and I think, as a highly desirable accessory, it will compliment a wide variety of looks and outfits.”

The Kelly Rowland TW312 Canteen Bracelet timepiece is now available at TWSteel.com.